live streaming commerce

During the epidemic period, offline activities were restricted, which gave birth to the "self-help" action of enterprises. Since then, online marketing has risen. Many door and window enterprises have started the "online" road, actively seeking self-help, and actively bringing goods and storing customers by live broadcast. For example, the transaction of ambry windows tmall live night broke a new high, Huangpai windows x mousse live broadcast attracted more than 6 million onlookers, more than 100000 customers placed orders, and salokai 616 live factory snatching activity won 1226 orders After the epidemic, the online consumption habit continues, and the online + offline consumption mode is recognized by consumers.

Product identification

The new national standard GB / t8478 (2020 Edition) standardizes the product identification for the first time, including product certificate, product quality assurance, product installation and operation instructions, etc. it also specially stipulates that the two-dimensional code is used to identify each door and window product. Users can obtain the corresponding product logo, product accompanying documents and other information by scanning the permanent two-dimensional code, so as to meet the quality and safety requirements of doors and windows Traceability requirements of questions, etc. Strict requirements for product traceability mean strict requirements for product quality.

Intelligent manufacturing

With the deepening of the process of "industry 4.0" and "made in China 2025", system door and window enterprises upgrade their equipment one after another, and continue to advance towards modernization and intelligence, not only the intelligence of manufacturing links, but also the intelligence of all links of manufacturing value chain.

Notice of the general office of the Ministry of industry and information technology on printing and distributing the "action plan for digital transformation of Intelligent Manufacturing in building materials industry (2021-2023)", the plan requires that by 2023, the basic support capacity of informatization in building materials industry will be significantly enhanced, the key generic technologies of intelligent manufacturing will make significant breakthroughs, the demonstration and promotion of key fields will achieve good results, and the whole industry will be digitalized and networked The level of networking and intellectualization has been greatly improved, the operating cost, production efficiency and service level have been continuously improved, the whole industrial chain of building materials industry has been promoted to be advanced, modernized and safe, and the advanced manufacturing industry has been accelerated.

Customized doors and windows

The door and window industry is known as "the last cake of the building materials industry". Some data show that the annual scale of the door and window industry will reach 100 billion yuan from 2020 to 2021. At the same time, more and more head brands are aiming at the customized door and window market to seek new growth points. In addition, in the era of consumer sovereignty, consumers' demand for differentiated and personalized door and window products is higher and higher. In the future, the demand for customized products is greater, and the customization of door and window brand development is also a major trend.

It is reported that the Chinese Academy of Building Sciences has taken the lead in applying for the group standard "technical specification for customized doors and windows Engineering" of China Engineering Construction Standardization Association. At present, the preparation work has been started. The specification will rely on the door and window system technology, provide technical reference for the standardization and planning model of customized doors and windows industry, and make contributions to the healthy development of customized doors and windows industry.

Healthy and livable

Throughout the evolution and development of human settlements, health, comfort and livability have become popular words. After the epidemic, people's demand for health and comfort is unprecedented, and health and livability has become the focus of attention in the field of doors, windows and curtain walls. At the fbc2020 China International door, window and curtain wall Expo, enterprises have launched antibacterial, antivirus handles and contactless induction opening hardware; more door and window products are equipped with window ventilators, which have sterilization, filtering and other functions.

Standard

On April 28, the testing method for thermal insulation performance of building exterior doors and windows was released; on June 1, the testing technical standard for prefabricated residential buildings was implemented; on July 24, the action plan for green building creation was issued by seven ministries and commissions; on October 22, the group standard for fire and smoke prevention and safety doors was formally released In 2020, many industry standards will be born, which will promote the door and window industry to develop more healthily and orderly.

Fire safety

Due to many major fires every year, causing serious losses of people's lives and property, the country pays more and more attention to the fire prevention of curtain wall doors and windows. In August 2020, the national standard "classification and test methods for fire performance of building curtain walls" passed the expert review. This is the first time that China has compiled a standard applicable to the classification and test of fire performance of building curtain walls, aiming at guiding the healthy development of the industry.

In addition, the T / CPQS was drafted by the fire product conformity assessment center of the emergency management department after being reviewed by the group Standard Technical Committee of China Consumer Council Xf001-2020 "fire and smoke safety door" group standard was officially released on October 22 and implemented on October 23. This is the first time that China Council for the promotion of quality and safety of consumer goods issued the fire and smoke safety management standard for door products used in civil buildings.

Green environmental protection and energy saving

Under the concept of green development, building energy saving has already become an important issue. At the policy level, many areas are improving the energy-saving standards of doors and windows. Not long ago, Beijing announced the local version of "residential building energy efficiency design standards", which will be implemented on January 1, 2021. The standard aims at the advanced level of energy-saving design of residential buildings in similar climate regions in the world, and takes the lead in raising the energy-saving rate of residential buildings from 75% to more than 80% nationwide.

In addition, the design standard for thermal environment and energy saving of residential buildings in Jiangsu Province (upgraded to 75% energy saving) began to solicit opinions from the society in June this year. For the southern region, this energy saving requirement is already quite high. Promote passive low-energy buildings and strive to achieve the goal of carbon neutralization.

Carbon neutralization

During the 75th session of the United Nations General Assembly, China proposed to enhance the country's independent contribution, adopt more powerful policies and measures, strive to reach the peak of carbon dioxide emissions by 2030, and strive to achieve carbon neutrality by 2060. To achieve carbon neutrality, there are generally two ways: one is to remove greenhouse gases through special ways, such as carbon compensation. The second is to use renewable energy to reduce carbon emissions. The R & D and production of passive doors and windows can provide solutions for passive buildings. As a key link to reduce building energy consumption, low energy consumption of materials, low energy consumption of production and standardization of installation are also helpful to realize "carbon neutralization".

the matthew effect

With the accelerating process of global economic integration, the cooperation between domestic and foreign enterprises is becoming more and more frequent. In this context, the Matthew effect of "the strong will always be strong, the weak will always be weak" in the aluminum alloy door and window industry is particularly obvious. The relaxation of the market makes the real brand enterprises stand up, and the low-end enterprises lack competitiveness choose to transform.